The name gets people talking. But behind Lard Ass Butter is a story about creativity, courage and building a brand from regional Australia.
In the latest episode of On My Couch, Sue and I sit down with Monica Cavarsan, the founder behind this bold and memorable food brand.
We explore:
• The story behind the name
• How to build a brand people remember
• Growing a business from regional Australia
• The leadership lessons from building something from the ground up
Monica’s journey is a great reminder that strong brands often come from authentic ideas and a willingness to do things differently.
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