Let’s challenge what’s possible! That’s one of the many key insights from our chat with Liza Boston who is Co-founder itsports, MD of Boston Impact, Co-founder Flower Capital, Advisor – The Taboo Group and Exec Producer Wolftide Films – and that’s just her current roles (lucky she is a member of the 5am club!)
In this conversation, we dive into what life is really like as a Founder and Co-Founder — the highs, the grit, the resilience, and the mindset it takes to build something from scratch. We then shift into one of Liza’s real passions: the rapid growth of women’s sports. From commercial opportunity to cultural impact, Liza brings a strategic lens to where the sector is heading, what’s changing, and what businesses are finally starting to understand about the value and influence of the women’s game.
And of course, we explore Liza’s leadership journey — the insights, reflections, pivots and lessons that have shaped how she leads today. Her honesty and practical wisdom make this a powerful conversation for anyone navigating leadership, entrepreneurship or big career transitions.
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