Let’s challenge what’s possible! That’s one of the many key insights from our chat with Liza Boston who is Co-founder itsports, MD of Boston Impact, Co-founder Flower Capital, Advisor – The Taboo Group and Exec Producer Wolftide Films – and that’s just her current roles (lucky she is a member of the 5am club!)
In this conversation, we dive into what life is really like as a Founder and Co-Founder — the highs, the grit, the resilience, and the mindset it takes to build something from scratch. We then shift into one of Liza’s real passions: the rapid growth of women’s sports. From commercial opportunity to cultural impact, Liza brings a strategic lens to where the sector is heading, what’s changing, and what businesses are finally starting to understand about the value and influence of the women’s game.
And of course, we explore Liza’s leadership journey — the insights, reflections, pivots and lessons that have shaped how she leads today. Her honesty and practical wisdom make this a powerful conversation for anyone navigating leadership, entrepreneurship or big career transitions.
More On My Couch
On My Couch Episode 33 – Claire Gemes
In this episode of On My Couch, Sue O’Malley and I sit down with Claire Gemes to explore her journey from accountant to luxury retreat owner and what it really takes to create a truly premium experience in a regional destination.
On My Couch Episode 32 – Trevor Dill
In this latest episode of On My Couch, Sue & I sit down with Trevor Dill, a highly respected leader with deep experience across retail and retail property and new Senior Associate at OMC Group!
On My Couch Episode 31 – Monica Cavarsan
The name gets people talking. But behind Lard Ass Butter is a story about creativity, courage and building a brand from regional Australia.In the latest episode of On My Couch, Sue and I sit down with Monica Cavarsan, the founder behind this bold and memorable food brand.
On My Couch Episode 30 – Georgia Gray
In this episode of On my Couch, we’re diving into a topic that currently sits at the heart of leadership, culture, and human performance — psychological safety.Sue & I are joined by Georgia Gray, a practitioner whose work spans policy, practice, education, and frontline care. Georgia has worked across not-for-profit, local and state government sectors in industries like healthcare, education and tech.